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BUS 40100 and BUS 59000

This guide will serve as a resource as you work through your strategic living case study.

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Vision, Mission, and Long-Term Goals

A company often conveys its mission, vision, and/or values via it website. This information maybe explicitly stated on an About Us page in the form of a:

  • Mission, vision, or purpose statement
  • Statement of values
  • Statement of operating principles
  • Codes of ethics

Other times, however, you may have to subtly interpret this information based on what is being presented.

  • What does the website look like?
  • What products, services, and promises are being stated?
  • Who is represented in the company's images?
  • How does the company brand itself via logo, font, colors, advertising materials, etc.?

Answering these questions may help you get an idea of the company's vision and values.

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