BUS 40100 and BUS 59000

A company often conveys its mission, vision, and/or values via it website. This information maybe explicitly stated on an About Us page in the form of a:

• Mission, vision, or purpose statement
• Statement of values
• Statement of operating principles
• Code of ethics

Other times, however, you may have to subtly interpret this information based on what is being presented.

• What does the website look like?
• What products, services, and promises are being stated?
• Who is represented in the company's images?
• How does the company brand itself via logo, font, colors, advertising materials, etc.?

Answering these questions may help you get an idea of the company's vision and values.