This is by no means an exhaustive list, but here are a few ideas to keep in mind if you are trying to build higher citation counts.
The Metric Tide: Report of the Independent Review of the Role of Metrics in Research Assessment and Management. (2015) Higher Education Funding Council for England. http://www.hefce.ac.uk/pubs/rereports/Year/2015/metrictide/Title,104463,en.html
Baskin,P. (2012).Top-Ranked Journals Are Losing Their Share of Top-Cited Articles. Percolator: A Chronicle of Higher Education Blog. Posted November 8, 2012. http://chronicle.com/blogs/percolator/top-ranked-journals-are-losing-their-share-of-top-cited-articles/31738?cid=at&utm_source=at&utm_medium=en
Howard, J. (2012). Tracking scholarly influence beyond the impact factor. Chronicle of Higher Education. The Wired Campus blog. Posted February 28, 2012. http://chronicle.com/blogs/wiredcampus/tracking-scholarly-influence-beyond-the-impact-factor/
Lozano, G. A., Larivière, V., & Gingras, Y. (2012). The weakening relationship between the impact factor and papers' citations in the digital age. Journal of the American Society for Information Science and Technology, 63(11), 2140-2145.
Tuchman, G. (2012). Commodifying the academic self. Inside Higher Ed. Posted February 6, 2012. http://www.insidehighered.com/views/2012/02/06/essay-gaming-citation-index-measures
Derrick, G., Sturk, H., Haynes, A., Chapman, S., & Hall, W. (2010). A cautionary bibliometric tale of two cities. Scientometrics, 84(2), 317-320. doi: 10.1007/s11192-009-0118-7 http://csic.academia.edu/GemmaDerrick/Papers/139981/
Lancho-Barrantes, B. S., Guerrero-Bote, V. P., & Moya-Anegón, F. (2010). What lies behind the averages and significance of citation indicators in different disciplines? Journal of Information Science, 36(3), 371-382. doi: 10.1177/0165551510366077
Sarli, C., Dubinsky, E., & Holmes, K. (2010). Beyond citation analysis: A model for assessment of research impact. Journal of the Medical Library Association, 98(1), 17-23. http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2801963/pdf/mlab-98-01-17.pdf
Van Noorden, R. (2010). Metrics: A profusion of measures. Nature, 465(7300), 864-866. doi: 10.1038/465864a http://www.nature.com/news/2010/100616/pdf/465864a.pdf
Leydesdorff, L. (2009). How are new citation-based journal indicators adding to the bibliometric toolbox? Journal of the American Society for Information Science & Technology, 60(7), 1327-1336. doi: 10.1002/asi.21024 http://onlinelibrary.wiley.com/doi/10.1002/asi.21024/pdf
Pendlebury, David A. (2009). The use and misuse of journal metrics and other citation indicators. Archivum Immunologiae et Therapiae Experimentalis 57(1):1-11.
Schmoch, U., & Schubert, T. (2009). When and how to use bibliometrics as a screening tool for research performance. Science & Public Policy (SPP), 36(10), 753-762. doi: 10.3152/030234209x481978 (Full-text available freely at http://www.ingentaconnect.com/. Browse by journal title and volume number or copy and paste article title into search screen.)
Holden, G., Rosenberg, G., & Barker, K. (2005). Bibliometrics: A potential decision making aid in hiring, reappointment, tenure and promotion decisions. Social Work in Health Care, 41(3/4), 67-92. doi: 10.1300/J010v41n03•03
Klein, W. C., & Bloom, M. (2005). Bibliometrics: The best available information? Social Work in Health Care, 41(3/4), 117-121. doi: 10.1300/J010v41n03•07